About NM Market Nest

Our specialization is born out of more than 55 man-years experience in market intelligence; across spheres and varied industry sectors, frontrunner of key verticals in the previous organizations pertaining to each and every domain.

Inception to Implementation
- In most cases, our research is used to guide strategic decisions. From our experience, we can offer help and guidance in taking projects from initial concept through to implementation
Alpha decision support
- Strategic consulting (highly custom, insightful, rigorous, trustworthy) with the best of market/marketing research (cost effective, data rich, process-oriented, analytical). This unique approach is aimed at accurate, succinct answers to the most important business questions.
Market Nest is reborn after a 3 years gap with founders being from few of the largest consulting & research organizations; we empower, enable and impact key decision making for a wide spectrum of businesses ranging from multi-billion dollar corporations to start-ups.

We not only devise strategies based on sound market research, analysis & industry knowledge, but also work alongside with our clients to ensure successful implementation, monitoring and managing the efficacy of the strategic decisions.

Expertise of working in various sectors starting from Retail, FMCG, Consumer Durables, Automotive to Real Estate, IT and so on…

We are covering all the parts of India with field offices located in all the major cities.

Our Services Garage

Research based consulting

This include conventional research services for various business needs including –

Business / industrial research & consulting
Consumer research – Quantitative, Qualitative & B2B

Data Collection & Analysis

It include field only services-collection of data and data analysis

Data collection services for direct clients and various research & consulting agencies

Marketing & Branding

It includes designing marketing & branding strategies basis deep understanding of market & target consumer. Inputs to attain desired positioning in the market.The Why, How, What and Where of marketing & branding activities.

Handholding & Implementation

Handholding & Implementation Services are the step forward phase of Market Opportunity Evaluation. We engage with clients in the specific departments including – sales, marketing, operations, business development etc. for joint execution / implementation

Providing services throughout the lifecycle of a product/ service starting from pre-launch to repositioning/ relaunch

A few services to include

M2M (Mark to Market)

Market Feasibility & Potential Assessment

Launch

Insights into pricing, packaging, marketing, distribution, branding, positioning, concept test etc.

Direxn

Advertising/ communication, promotions, usage & attitude, awareness, distribution performance, perception measurement etc.

Maintenance & Establishment

Brand imagery, service/ product improvements, sales & market share monitoring, stakeholder satisfaction, buyology etc.

Relaunch

Repositioning, new market entry, market expansion etc.

Know More

Illustration 1 - Premium Commercial Property

Opportunity Evaluation of Office Suites

Study Background - To undertake a comprehensive research exercise for directional inputs in order to make strategic decisions for -

Office Suite - in terms of suitable size, target group, price and marketing inputs

Research objectives addressed –

To undertake a market realty check, i.e. the acceptability of overall concept of Office Suite
To capture feedback on sizes, price mix, facilities offered and location for Office suite
To identify & profile target consumer and gauge their needs / expectations towards the offering

Key deliverables included –

If Office suite is a right product for the market – a go / or no go proposition for client
Appropriate sizes of units for residential cum office use
- Basis prospective buyer feedback including investors and end-home buyer
Pricing mix
- Basis price point acceptability amongst various stakeholders including – brokers, investors and home-buyers
- Phase-wise achievable price increments
Buyer profile
- In terms of – reason / purpose of purchase, extent of usage
Launch strategy

Illustration 2 - Hi-end Restaurant

Diagnostic Study for a Fine Dining Restaurant – Retail Mix Analysis

Broad areas of study included -

Customer Profiling: Psychographics, Demographics & Lifestyle of heavy spenders; Profile of infrequent/ Non users of BN to find out reasons why

Customer & Category Understanding: Drivers for usage / satisfaction, Price sensitivity , category spends, consideration set

Evaluation of the retail mix: Expectations vs. performance across different components of the retail mix (assortment, pricing mix, communication mix, store design / display, nature of customer services and location

Focus on service deliverables

Brand Dynamism: Level of awareness , Brand Image and positioning vis-à-vis competition

Illustration 3 - Luxury Hospitality / Real Estate Segment

Market Potential Assessment for Developing Various Hi-end Real Estate Asset classes

Identification of different Asset Classes in the Region (Below Mentioned Asset Classes and others), Pricing points, Supply-Demand for each of the pricing points for each of the Asset Classes, Capacity already existing and capacity that can be built given demand over the future years in each of these Asset Classes like

Hotels & Resorts Golf Resorts/ Restaurants; Wellness Centres-Medical and Ayurvedic Spa; Luxury + Basic Time Share; Villas / Bungalows / 2nd Homes ; Club / Service Apartments; Retirement Community Centres / Old Age Homes (within 100-150 Kms radius)
Educational Institutions & Housing within 50-100 Kms. etc.
Entertainment Destination- Gaming Resort, Cable Cars

Focus on domestic and International Tourist profile for the present and future potential for each of the above categories.

Detailed Competitor Analysis
Detailed Consumer Analysis
Product Mix, Pricing Mix, Marketing Mix & Promotional Strategy of Players on the different Real Asset Classes getting developed.
What Seasonality Factors affect all the above
Vacancy / Occupancy Rates of the Relevant Asset Classes
Identification of target consumer segments for each of the Asset Classes including – Local Residents, Domestic & International TouristsVacancy / Occupancy Rates of the Relevant Asset ClassesIdentification of target consumer segments for each of the Asset Classes including – Local Residents, Domestic & International Tourists
Support from the Government(Their infrastructure plans & tax support on infra projects for development of the region)
Likely trends in the next 5-10 years which will help impact the catchment attractiveness
Risks and Challenges if any for each of the Real Asset Classes considered
Cities to be covered (Could be pre-determined or affixed based on initial study)

Illustration 4 - Market Entry strategy for a European menswear brand

Major business issues addressed: (India market expansion strategy)

Mapping the Menswear retail-scape - Competition from existing brands in the category

Defining the broad market construct

Supply chain / Trade issues

Analyzing key industry, trade, dealer intermediaries

Market sizing and opportunity evaluation

Retail strategy development and planning for the next 7 years

Inputs on the advertising strategy

Finally - assisting in preparing a financial feasibility plan

Illustration 5 - Skin Aesthetics & Stem Cell Treatments

Client Objective:

Understanding Regulatory scenario in India for entry of international player in Skin Aesthetics and Stem Cells treatments segments of wellness.
Macro financials (store level) assessment for the project proposition;
Identifying suitable location for the given proposition basis nearby area profile/ availability/ prevailing rentals/ competition intensity etc.

Opportunity Assessment

Regulatory framework-A detailed analysis of the regulatory framework/ policies for practicing Skin Aesthetics & Stem Cells treatment in India, visa requirements by international origin doctors.

Financial analysis and other estimates like average ticket price, revenues etc.

Location analysis

The best suitable location for the project proposition basis prevailing rentals, connectivity, accessibility, availability etc.
Nearby areas profile, positioning plank of the location, competition intensity etc.

About NM Market Nest

Our Services Garage

Research based consulting

Data Collection & Analysis

Marketing & Branding

Handholding & Implementation

Providing services throughout the lifecycle of a product/ service starting from pre-launch to repositioning/ relaunch

A few services to include

M2M (Mark to Market)

Launch

Direxn

Maintenance & Establishment

Relaunch

Illustration 1 - Premium Commercial Property

Opportunity Evaluation of Office Suites

Illustration 2 - Hi-end Restaurant

Diagnostic Study for a Fine Dining Restaurant – Retail Mix Analysis

Illustration 3 - Luxury Hospitality / Real Estate Segment

Market Potential Assessment for Developing Various Hi-end Real Estate Asset classes

Illustration 4 - Market Entry strategy for a European menswear brand

Illustration 5 - Skin Aesthetics & Stem Cell Treatments

Opportunity Assessment

Strategic Inputs

Illustration 6 - Revenue estimation for an entertainment major

Market Nest

For business related queries -
[email protected]

To apply for opportunities -
[email protected]

About NM Market Nest

Our Services Garage

Research based consulting

Data Collection & Analysis

Marketing & Branding

Handholding & Implementation

Providing services throughout the lifecycle of a product/ service starting from pre-launch to repositioning/ relaunch

A few services to include

M2M (Mark to Market)

Launch

Direxn

Maintenance & Establishment

Relaunch

Illustration 1 - Premium Commercial Property

Opportunity Evaluation of Office Suites

Illustration 2 - Hi-end Restaurant

Diagnostic Study for a Fine Dining Restaurant – Retail Mix Analysis

Illustration 3 - Luxury Hospitality / Real Estate Segment

Market Potential Assessment for Developing Various Hi-end Real Estate Asset classes

Illustration 4 - Market Entry strategy for a European menswear brand

Illustration 5 - Skin Aesthetics & Stem Cell Treatments

Opportunity Assessment

Strategic Inputs

Illustration 6 - Revenue estimation for an entertainment major

Market Nest

For business related queries - [email protected]

To apply for opportunities - [email protected]

For business related queries -
[email protected]

To apply for opportunities -
[email protected]